Rollout Context
Why the Lubie project matters beyond launch
Lubie was created by a mechanical engineer and electrician who met while working with heavy equipment in the Pilbara. Its SPL bags are purpose-built for single-point lubricator maintenance, with dedicated storage for cartridges, tools, new and used batteries, e-waste, and hydrocarbon-contaminated materials. The range also includes a spill-containment mat designed for work around equipment where oil spills or dropped objects are a risk.
Because the products address specialised industrial workflows, a simple closed-bag photograph would not explain enough. Customers need to understand the internal system: how cartridges are organised, where batteries go, how waste remains separated, how tools remain accessible, and how much equipment each size carries.
The photography therefore treated every feature as part of the product story. Complete open-bag frames established capacity, close-ups showed battery access and compartment construction, and the mat was photographed both in full and at material level. Each frame was planned to carry one piece of the explanation, so the range could be understood by someone scrolling rather than reading a specification sheet.
The result is a consistent visual library Lubie can use across ecommerce listings, product education, dealer conversations, and ongoing marketing.
The same image library sits at the centre of the Lubie online store, which we also built — see the Lubie headless Shopify ecommerce case study.
