Launching a new restaurant, café, or bar in Perth’s competitive market? Without a dedicated pre‑launch landing page, you’re missing the chance to capture early interest, build an email list, and create buzz before you even open your doors—whether that’s in Northbridge, Fremantle, Subiaco, or anywhere else across WA.
A pre‑launch landing page (often called a coming soon page) is a single web page designed to convert visitors into email subscribers by offering exclusive updates, early‑access invites, or special launch offers. For Perth hospitality venues, it’s the digital equivalent of a “coming soon” sign that starts building your customer base weeks or months before your grand opening.
The Direct Answer: What Makes a Pre‑Launch Landing Page Work?
A high‑converting pre‑launch page does three things: it clearly communicates your unique value, makes it effortless for visitors to share their email address, and uses social proof or scarcity to encourage action. According to a 2024 study by HubSpot, landing pages with a single call‑to‑action can increase conversions by up to 30% compared to pages with multiple distractions.
For Perth venues, that means focusing on what makes your offering special—local ingredients, a unique dining concept, or a prime location in areas like Northbridge’s entertainment precinct, Fremantle’s fishing boat harbour, or a leafy Mount Lawley strip—and pairing that message with professional visuals that make visitors eager to be among the first to experience it.
Pre-Launch Landing Page Benchmarks
Know what to aim for with your landing page performance:
| Metric | Average | Good | Excellent |
|---|---|---|---|
| Email capture rate | 5–10% | 15–25% | 30%+ |
| Bounce rate | 60–70% | 40–50% | <40% |
| Time on page | 30–45 seconds | 60–90 seconds | 2+ minutes |
| Mobile traffic share | 60–70% | — | Prepare for 80%+ |
For Perth hospitality launches, aim for the “Good” benchmarks at minimum. If you’re hitting “Excellent” numbers, your page is working exceptionally well.
Anatomy of a High‑Converting Landing Page
Every effective pre‑launch page includes these core elements:
| Element | Purpose | Best Practice |
|---|---|---|
| Hero headline | Instantly communicate what you’re launching | Clear, benefit-focused, 6–10 words max |
| Subheadline | Expand on the headline with specifics | Include location and unique selling point |
| Value proposition | Explain what subscribers get | ”Be first,” “Get 20% off,” “Exclusive invite” |
| Email form | Capture the lead | Email only (add name if needed for personalisation) |
| Social proof | Build credibility | ”Join 500+ Perth foodies,” media logos, testimonials |
| Hero image/video | Create emotional connection | Professional photography of venue or signature dishes |
| Countdown timer | Create urgency (optional) | Use if you have a confirmed opening date |
| Social links | Build multi-channel following | Instagram and TikTok especially for hospitality |
Avoid clutter. The goal is to guide the visitor’s eye directly to the email form while building enough excitement that they’re happy to hand over their address.
Designing for Perth Hospitality Audiences
Perth diners and drinkers are savvy—they want to know not just what you’re offering, but where you fit into the local scene. Your landing page should speak directly to them:
- Mention specific suburbs or neighbourhoods (Northbridge, Fremantle, Subiaco, Mount Lawley, Leederville, Victoria Park) to tap into local pride and search behaviour.
- Use location‑aware imagery—show your venue’s exterior, nearby landmarks (Elizabeth Quay, Fishing Boat Harbour, Hyde Park), or dishes styled with WA‑sourced ingredients.
- Highlight what makes you different in the Perth market: maybe it’s a rare cuisine, a sustainability focus, or a chef with local pedigree.
- Reference local events if timing aligns: Perth Festival, Fringe World, Good Food Month, or Margaret River Gourmet Escape can all provide context.
Remember that many potential customers will discover your page via mobile, especially through social media or QR codes. A mobile‑first design isn’t optional—it’s essential for capturing those on‑the‑go users browsing Instagram in their lunch break.
Perth Suburb Targeting Opportunities
Different Perth locations have different audiences. Tailor your messaging accordingly:
| Location | Audience Characteristics | Landing Page Emphasis |
|---|---|---|
| Northbridge | Young, nightlife-oriented, diverse cuisines | Late-night, unique concept, social-first imagery |
| Fremantle | Artsy, heritage-loving, sustainability-conscious | Local sourcing, character, harbour/heritage visuals |
| Perth CBD | Corporate, after-work, premium-seeking | Convenience, quality, booking for groups |
| Mount Lawley/Subiaco | Brunch culture, coffee-focused, families | Morning light photos, family-friendly messaging |
| Leederville | Young professionals, casual dining | Relaxed vibes, shareable plates, social atmosphere |
| Scarborough/Cottesloe | Beach lifestyle, sunset dining, tourists | Ocean views, golden hour imagery, casual luxury |
Integrating Photography and Visuals
Your landing page’s visuals are its most powerful conversion tool. Grainy smartphone snaps or generic stock photos won’t convince visitors to trust you with their email. Professional photography does two critical things:
- Builds anticipation by showing the quality and style of what’s to come.
- Establishes credibility—if you invest in professional visuals before you’ve even opened, customers assume you’ll invest in every other aspect of their experience.
For Perth venues, this is where our food photography and product photography services come in. We create hero images that make your landing page feel premium and worth subscribing to, while also ensuring those images are optimised for fast loading—a key factor for keeping mobile users engaged. (Learn more about why image optimisation matters for conversion.)
Pre-Launch Photo Shoot Checklist
Even before you open, capture these images for your landing page and early marketing:
| Shot Type | Purpose | Quantity Needed |
|---|---|---|
| Venue exterior | Location recognition, Google Maps | 3–5 shots (day/night) |
| Interior atmosphere | Set expectations, show ambiance | 5–10 shots |
| Hero dish shots | Signature items for hero image | 3–5 dishes, styled |
| Kitchen/behind-scenes | Authenticity, story-telling | 3–5 candid shots |
| Team/chef portraits | Personal connection, credibility | 2–3 key team members |
| Detail shots | Texture, quality, branding elements | 5–10 shots |
Technical Setup Options
You don’t need to be a coder to launch an effective pre‑launch page. Here are your options:
| Platform | Cost | Pros | Cons | Best For |
|---|---|---|---|---|
| Carrd | $19/year | Super simple, fast, cheap | Limited customisation | Quick launches, budget-conscious |
| ConvertKit | Free–$29/mo | Built-in email marketing | Basic design options | Email-first approach |
| Mailchimp | Free–$20/mo | Familiar, integrated email | Landing page design limited | Simple email capture |
| Squarespace | $16–$49/mo | Beautiful templates | Performance can be slow | Design-focused, quick setup |
| Webflow | $14–$39/mo | Highly customisable | Learning curve | Design control without coding |
| Custom (Astro/Next.js) | $500–$2,000 | Full control, SEO, performance | Requires developer | Professional launches, long-term site |
If you want a page that’s fully integrated with your future website, performs flawlessly on all devices, and is built with SEO and conversion best practices from the start, a custom‑coded solution is worth the investment. Our Perth web design service includes pre‑launch landing pages that are designed to convert and can later evolve into your full website without rebuilding.
Launching and Promoting Your Page
Once your page is live, you need to drive traffic to it. A multi‑channel promotion strategy works best for Perth launches:
| Channel | Action | Expected Impact |
|---|---|---|
| Teaser content, link in bio, Stories with swipe-up/link sticker | Primary traffic driver for hospitality | |
| TikTok | Behind-the-scenes build-out videos, trend participation | Viral potential, younger demographics |
| Event creation, local community groups, paid ads | Older demographics, event sharing | |
| Perth influencers | Partner with food bloggers for coverage | Trusted reach, local credibility |
| QR codes on-site | ”Coming soon” signage with QR linking to page | Captures local foot traffic |
| Email signatures | Team emails include landing page link | Consistent touchpoint |
| Paid social ads | Target Perth-based users interested in dining | Scalable, targeted reach |
Track your results with a simple analytics setup (Google Analytics or the built‑in tools of your email platform). Watch your subscriber count grow, and use those early sign‑ups to refine your messaging before the big opening.
Pre-Launch Email Sequence
Once you’ve captured emails, nurture them with this sequence:
| Timing | Content | |
|---|---|---|
| Welcome | Immediate | Thank them, share your story, set expectations |
| Behind-the-scenes | Week 2 | Photos of build-out, menu development, team intros |
| Menu tease | Week 4 | Preview signature dishes with professional photos |
| Opening date announcement | 2 weeks before | Confirmed date, early booking access |
| Early access / VIP invite | 1 week before | Soft-launch invite or first-week booking priority |
| We’re open! | Opening day | Book now, visit us, exclusive subscriber offer |
Frequently Asked Questions: Pre-Launch Landing Pages
Your Next Step
A pre‑launch landing page turns curiosity into customers before you’ve served your first dish or poured your first drink. It’s a low‑cost, high‑impact marketing asset that builds a foundation of engaged fans who are ready to visit, order, or book as soon as you open your doors in Northbridge, Fremantle, Subiaco, or anywhere across Perth.
For a complete digital launch checklist covering everything from product photography to local SEO, see our pillar article: 5 Steps to Launching a New Food Product or Venue in WA.
Ready to capture emails and build anticipation for your Perth launch? Explore our web design packages that include custom pre‑launch pages, or book a free consultation to discuss how we can help you build a landing page that converts.
Related reading: Learn about photography mistakes that cost you customers, discover the top WA hospitality marketing trends for 2025, and see what a Perth restaurant website should cost.