Privacy Policy

1. Introduction

Amplify Creative Lab ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website (amplifycreativelab.com) or engage our photography services.

We operate in Perth, Western Australia, and adhere to the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). We also comply with the Privacy and Responsible Information Sharing Act 2024 (WA) where applicable. Regardless of any small business exemptions, we choose to handle all personal information in accordance with Australian privacy law best practices.

2. Information We Collect

We may collect the following types of information:

Personal Information: When you fill out a contact form, request a quote, or book a shoot, we collect details such as your name, business name, email address, phone number, and billing address.

Technical Data: We automatically collect non-identifiable information when you visit our site, including your IP address, browser type, device type, device identifiers, online identifiers, and the pages you visit.

Sensitive Information: We do not generally collect sensitive information (such as health information or ethnicity). If such information is ever required for a specific project (for example, accessibility accommodations), we will obtain your explicit consent first.

3. How We Use Your Information

We use your data for the following business purposes:

• To respond to your enquiries and provide quotes.
• To deliver photography services and products (for example, sending image galleries).
• To issue invoices and process payments.
• To improve our website performance and user experience.
• To measure the effectiveness of our advertising campaigns.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to analyse site traffic and improve our marketing. We use Google Consent Mode v2 to ensure that data collection respects your consent preferences.

Google Analytics 4 (GA4): We use GA4 to understand how visitors interact with our site, including page views, session duration, and user demographics. This helps us improve your experience.

Google Ads: We use Google Ads conversion tracking and remarketing tags to measure the effectiveness of our advertising and to show you relevant ads across the web. These tools may use cookies to track your browsing behaviour.

Consent: Where required by law, we obtain your consent before setting non-essential cookies. You can manage your cookie preferences through your browser settings.

Opt-out Options:

• Modify your browser settings to decline or delete cookies.
• Install the Google Analytics Opt-out Browser Add-on.
• Adjust your ad preferences at Google Ad Settings.

5. Disclosure of Information

We respect your privacy. We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following limited circumstances:

• With trusted service providers (for example, accounting software, gallery hosting platforms, or email marketing services) strictly for the purpose of operating our business.
• With Google (via Analytics and Ads) to measure website performance and advertising effectiveness, subject to your consent where required.
• With third-party advertising platforms (such as Google Customer Match) where we may upload hashed customer information (like email addresses) to match with their user base for creating custom audiences. This allows us to deliver more relevant ads to you.
• If required by law, court order, or to protect our legal rights.

6. Data Security

We take reasonable technical and organisational measures to secure your personal information against unauthorised access, loss, or misuse. This includes using secure hosting, encrypted connections (HTTPS), and limiting access to personal data on a need-to-know basis. However, please note that no method of transmission over the internet is 100% secure.

7. Data Breach Notification

In the event of a data breach that is likely to result in serious harm to any individuals whose personal information is involved, we will:

• Take immediate steps to contain the breach and mitigate any harm.
• Notify affected individuals as soon as practicable.
• Report the breach to the Office of the Australian Information Commissioner (OAIC), or the Western Australian Information Commissioner where applicable, as required by the Notifiable Data Breaches (NDB) scheme.

8. Your Rights

Under Australian privacy law, you have the right to:

• Request access to the personal information we hold about you.
• Request correction of any inaccurate or outdated information.
• Request deletion of your personal information where legally permissible.
• Withdraw consent for marketing communications at any time.
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) or the Western Australian Information Commissioner if you believe we have breached your privacy.

To exercise any of these rights, please contact us using the details below.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page periodically. The "Last Updated" date at the top of this policy indicates when it was last revised.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Amplify Creative Lab
Email: hello@amplifycreativelab.com
Location: Perth, Western Australia