Voice Search Optimization for Perth Restaurants: Be Found When Customers Ask

“Hey Siri, find me a good coffee shop near me.”

“Alexa, what restaurants are open late in Northbridge?”

“OK Google, where can I get gluten-free breakfast in Mount Lawley?”

These voice searches are happening right now across Perth. And if your hospitality venue isn’t optimised for them, you’re missing customers who never even see your name.

Voice search isn’t the future anymore—it’s the present. Here’s how to ensure your Perth restaurant, café, or bar gets found when customers ask.

Why Voice Search Matters for Perth Hospitality

Voice search is fundamentally changing how people find local businesses:

For Perth hospitality specifically, voice search is particularly important because:

• Tourists walking around Elizabeth Quay or Fremantle ask their phones for recommendations
• Locals in the car ask for “restaurants near me” while driving through suburbs
• Busy professionals ask their smart speakers for lunch options near their Perth CBD office
• Dietary requirements are often voiced: “restaurants with vegan options in Leederville”

How Voice Search Differs from Text Search

Understanding the difference is crucial for your SEO strategy:

Text Search

• Short, keyword-focused: “Italian restaurant Perth”
• Often incomplete sentences
• 2-3 words average
• User sees multiple results and chooses

Voice Search

• Conversational, natural language: “What’s a good Italian restaurant open late in Northbridge?”
• Full questions or commands
• 5-7+ words average
• Voice assistant gives ONE answer (or a short list)

This means you need to optimise for conversations, not just keywords.

Step 1: Master Your Google Business Profile

Voice assistants rely heavily on Google Business Profile data. Google Assistant pulls information directly from your GBP listing.

Essential Optimisations

Complete every field:

• Business name (exactly as on signage)
• Complete address with suburb
• Phone number
• Website URL
• Hours for every day (including public holidays)
• Business description with natural language

Category selection matters for voice: When someone asks “find me a café near me,” Google looks at primary categories. Ensure yours is accurate:

• Choose “Café” vs “Restaurant” based on your primary offering
• Add relevant secondary categories

Enable Q&A: Google’s Q&A section can appear in voice search answers. Proactively add common questions:

• “Do you take bookings?”
• “Is there parking nearby?”
• “Do you have vegetarian options?”

For a complete setup guide, see our Google Business Profile optimisation guide.

Step 2: Optimise for Conversational Keywords

Voice searches are questions and commands. Optimise your website content accordingly.

Question Keywords to Target

Where to Use Conversational Keywords

Page titles and headings:

• ✅ “What Makes Our Fremantle Café Special”
• ❌ “About Us - Café Fremantle”

FAQ pages: Structure with actual voice-style questions:

• “What are your opening hours?”
• “Do you take reservations?”
• “Do you cater for dietary requirements?”

Blog content: Write naturally, as if answering a customer’s question. Start paragraphs with direct answers.

Menu descriptions: Instead of just “Eggs Benedict - $24”, add: “Our signature eggs benedict features free-range eggs from WA farms, house-cured salmon, and freshly baked brioche.”

Step 3: Win Featured Snippets

Featured snippets are the boxed answers at the top of Google results. Voice assistants often read these aloud as THE answer.

How to Win Snippets

Structure content for answers:

• Ask a question in a heading
• Answer directly in the first sentence
• Follow with supporting detail

Example optimised content:

### How much does brunch cost in Fremantle?

Brunch in Fremantle typically costs $18-35 per person. Coffee averages 
$5-6, and main dishes range from $16 for toast and eggs to $28 for 
premium options like prawn linguine or wagyu steak and eggs.

Use list formats: Google loves pulling lists into snippets:

• Numbered steps
• Bullet point lists
• Comparison tables

Answer common questions concisely: Featured snippet answers are typically 40-60 words. Be direct.

Step 4: Optimise for “Near Me” Searches

“Near me” searches have grown by over 500% in recent years. Voice makes them even more common.

Local SEO Essentials

Consistent NAP everywhere: Your Name, Address, and Phone must be identical across:

• Google Business Profile
• Website footer
• Social media profiles
• Directory listings

Suburb-specific content: Create content targeting Perth suburbs where your customers come from:

• “Breakfast in Leederville” (if you’re located there)
• “Best cafés near Perth CBD”

Local citations: List your venue on Australian directories:

• TrueLocal
• Yellow Pages Australia
• Yelp Australia
• Dimmi / TheFork
• Zomato

For more on citations, see our local citation building guide.

Build suburb authority: If you’re in Mount Lawley, your website should mention:

• Beaufort Street (the main strip)
• Nearby landmarks
• Local events and the community

Step 5: Improve Website Speed

Voice search results come from fast websites. Google’s research shows:

• Voice search results load in an average of 4.6 seconds (52% faster than average)
• Pages that rank for voice are typically highly optimised for Core Web Vitals

Speed Optimisations for Perth Venues

Images:

• Use WebP format with proper compression
• Specify dimensions to prevent layout shift
• Lazy load images below the fold

Hosting:

• Use Australian-based servers or a CDN with Sydney nodes
• Enable caching for static assets

Code:

• Minimise JavaScript and CSS
• Defer non-critical scripts
• Use a modern framework like Astro

Test your speed at PageSpeed Insights and aim for 90+ on mobile.

Step 6: Implement Structured Data

Schema markup helps search engines understand your content and display rich results.

Essential Schema for Restaurants

LocalBusiness / Restaurant schema:

{
  "@type": "Restaurant",
  "name": "The Local Café",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Beaufort Street",
    "addressLocality": "Mount Lawley",
    "addressRegion": "WA",
    "postalCode": "6050"
  },
  "servesCuisine": ["Australian", "Café"],
  "openingHours": ["Mo-Fr 07:00-15:00", "Sa-Su 08:00-16:00"]
}

FAQPage schema: Mark up your FAQ section so questions can appear directly in search results.

Menu schema: Mark up menu items with prices and descriptions for enhanced visibility.

For complete schema implementation, see our schema markup guide for Perth restaurants.

Step 7: Optimise for Each Voice Assistant

Different assistants use different data sources:

Google Assistant

• Primary data source: Google Business Profile
• Optimisation: Complete GBP, website structured data, strong local SEO

Siri (Apple)

• Primary data source: Apple Maps, Yelp
• Optimisation: Claim your Apple Maps listing, maintain Yelp profile

Alexa (Amazon)

• Primary data source: Yelp, Yext
• Optimisation: Yelp profile, local directory listings

Priority for Perth Venues

Focus on Google Assistant first—it has the largest Australian market share. Then ensure your Yelp profile is complete and claimed for Siri/Alexa coverage.

Voice Search Keyword Examples for Perth Hospitality

Here’s a conversion table of text keywords to voice equivalents:

Target both versions in your content strategy.

Measuring Voice Search Success

Voice search is harder to track than regular SEO, but here are proxy metrics:

Google Search Console:

• Monitor queries with question words (what, where, how, etc.)
• Track “near me” and local suburb queries
• Look for increasing long-tail query traffic

Google Business Profile Insights:

• Discovery searches (how people found you)
• Actions taken (calls, directions, website)
• Search query breakdown

General metrics:

• Mobile traffic increase
• Time on site improvement (engaged users)
• Contact form submissions and calls

Common Voice Search Mistakes to Avoid

1. Ignoring Mobile Optimisation

Voice searches happen on mobile devices. If your menu isn’t mobile-friendly, you’re losing customers.

2. Slow Website

Speed is critical for voice. Test and optimise relentlessly.

3. Incomplete Google Business Profile

Missing hours, no photos, wrong category—all hurt your voice visibility.

4. Keyword Stuffing Instead of Natural Language

Write like you’re talking to a customer, not a search engine.

5. Ignoring FAQ Content

Voice searches are often questions. Your site needs answers.

6. Poor Local SEO Foundation

Voice relies on strong local signals. Build your citations and optimise your GBP.

Action Checklist for Perth Venues

Use this checklist to optimise your venue for voice search:

• Complete and verify Google Business Profile
• Add FAQ section to your website
• Create content targeting question keywords
• Implement LocalBusiness schema markup
• Test and improve website speed
• Ensure mobile-friendly experience
• Build local citations on Australian directories
• Claim Apple Maps and Yelp listings
• Add conversational language to menu descriptions
• Monitor Search Console for voice-style queries

Frequently Asked Questions

Need a fast, mobile-optimised website that ranks for voice search? Contact Amplify Creative Lab to discuss web design and SEO packages built for Perth hospitality.