South Perth holds a unique position in the WA hospitality landscape. It offers the single best view of the city skyline, making it the default choice for “showing off Perth” to visitors.
For venues in the Mends Street or Angelo Street precincts, the opportunity is massive, but the expectations are equally high. Customers expect the food to be as spectacular as the vista. This guide outlines how to align your digital marketing with the prestige of the location.
SEO Strategy: Owning the “View”
You aren’t just selling food; you are selling a vantage point.
The Keyword Goldmine
- “Restaurants with a view Perth”: This is highly competitive but essential.
- “South Perth Foreshore food”: Captures the casual picnic/takeaway crowd.
- “Romantic restaurants Perth”: The skyline at night is arguably the most romantic backdrop in the city.
Site Structure Tip
Create a gallery page specifically titled “The View”. Populate it with photos from morning, dusk, and night. Tag these images with alt text like “Perth city skyline view from [Restaurant Name] balcony”.
The “Ferry Commute” Market
The Transperth ferry is a moving walkway of potential customers connecting Elizabeth Quay to Mends Street jetty.
- The Tourist: They get off the ferry and open Google Maps. Ensure you rank for “restaurants near Mends St Jetty”.
- The Corporate Lunch: Market a “Power Lunch” that fits within a ferry trip cycle. “Escape the concrete jungle for lunch – 7 mins by ferry”.
Photography: Balancing Plate and Panorama
The biggest mistake South Perth venues make is photographing only the food or only the view.
- The “Context” Shot: Photo of a wine glass or plate in the foreground, with the blurry, twinkling city lights in the background. This single image tells the entire story.
- Balcony Lifestyle: Show people leaning on the rail, laughing, with the river behind them. It sells the social atmosphere.
Marketing to the Affluent Local (The Peninsula)
South Perth and the Peninsula have a high density of luxury apartments.
- The Offer: “Concierge Services” or “Apartment Delivery”. Can you deliver incredible food to the high-rise lobbies?
- The “Regular” Status: These locals want a “local” that feels premium. Remember their names and orders.
- Angelo Street: This precinct is more “local village” than tourist strip. Marketing here should focus on community, brunch consistency, and school-run convenience.
Event & Wedding Marketing
South Perth is wedding central.
- Dedicated Pages: Don’t just bury functions in a PDF. Build a “Weddings” landing page.
- Content: “Top 5 spots for wedding photos on the South Perth Foreshore” – write a blog post that helps brides, and naturally positions your venue as the reception choice.
The Breakfast/Fitness Crowd
The foreshore is a highway for runners, cyclists, and dog walkers every morning.
- Outdoor Signage: Your physical A-frame is your best digital driver here (paradoxically). Put a QR code on it for “Order Ahead” so they can grab coffee without breaking stride.
- Dog Friendly: If you have outdoor seating, market to the dog owners. They are daily repeat customers.
Summary
South Perth is where the city comes to exhale. Your marketing should reflect this sense of escape and elevation. By leveraging the view, the ferry connection, and the affluent local market, you can turn a prime location into a profitable empire.
Ready to elevate your digital presence to match your view? Contact Amplify Creative Lab for premium hospitality marketing.