If you own a restaurant group with venues in Leederville, Mt Lawley, and Scarborough, you don’t just have one business. From an SEO perspective, you have three.
Many restaurant websites make the mistake of having a single “Locations” page with a simple list of addresses. This is a wasted opportunity.
To dominate search results in each suburb, you need Local Landing Pages. These are dedicated pages optimised to capture traffic for “Restaurant in [Suburb Name]” searches.
Why ‘One Big List’ Doesn’t Work
Google treats each URL as a potential answer to a question.
- Question: “Best pizza Scarborough”
- Target: Google wants to send the user to a page specifically about Pizza in Scarborough.
- Problem: If your result is a generic homepage about “Pizza in Perth”, it is less relevant than a competitor’s page specifically about their Scarborough venue.
The Anatomy of a High-Converting Location Page
For each venue you own, create a page (/locations/suburb-name) containing:
1. NAP (Name, Address, Phone)
It must be consistent with what is listed on your Google Business Profile.
2. Specific Opening Hours
Often venues have different trading hours. Don’t confuse customers.
3. Unique Description
Don’t copy-paste. Write 300 words about this specific venue.
- Bad: “We serve great Italian food.”
- Good: “Located deeply in the heart of Leederville’s Oxford Street strip, our flagship venue offers a bustling al fresco dining experience perfect for pre-movie dinners near the Luna Palace Cinemas.” (Notice the local keywords?)
4. The Google Map Embed
Embed the specific Google Maps pin for that location. This verifies your location to Google’s bots.
5. Location-Specific Social Proof
Pull in reviews that are specifically for this venue. “Best pasta I’ve had in Leederville!” is a much stronger signal than just “Great food.”
Targeting “Nearby” Suburbs (Service Area Businesses)
If you are a mobile business (e.g., Food Truck, Catering) creates pages for your key service areas.
- “Catering Fremantle”
- “Wedding Catering Swan Valley”
Warning: Do not create “Doorway Pages” (hundreds of low-quality pages for every suburb in Perth). Focus on the 5-10 core hubs where you actually operate or want to dominate.
Technical Implementation: LocalBusiness Schema
This is the code that lives behind the scenes. You need to wrap your address and hours in LocalBusiness schema. This tells Google explicitly:
- “This page represents a physical place.”
- “Here are the exact latitude/longitude coordinates.”
- “This is our menu URL.”
This helps you appear in the “Rich Snippets” (the info boxes at the top of search results).
Local SEO can be complex, but the payoff is huge traffic. Amplify Creative Lab builds websites with Local SEO architectures baked in from day one. We identify your key suburb targets and build the landing pages to capture them. Get an SEO audit for your venue today.