Gift hampers represent some of the most challenging—and rewarding—product photography you can tackle. Each hamper is a composition of multiple products, textures, colours, and packaging types, all needing to photograph beautifully together.
For Perth businesses creating curated gift hampers—whether featuring local Swan Valley wines, Margaret River gourmet goods, or artisan products—professional photography is essential. Your images need to justify premium price points and compete in an increasingly crowded market.
This guide covers everything Perth hamper businesses need to know about capturing photography that sells.
Why Gift Hamper Photography Is Different
Unlike single-product shots, hamper photography presents unique challenges:
| Challenge | Why It Matters |
|---|---|
| Multiple products | Each item must be visible and recognisable |
| Mixed materials | Glass, paper, fabric, food—all reflect/absorb light differently |
| Depth and dimension | Hampers are 3D compositions, not flat products |
| Scale communication | Customers need to understand hamper size |
| Value perception | Photography must justify $100-500+ price points |
| Seasonal relevance | Images may need to work for Christmas and year-round |
Getting hamper photography right requires planning, skill, and an understanding of what drives purchasing decisions.
Types of Hamper Photos You Need
A complete set of hamper images serves multiple purposes:
1. The Hero Shot
This is your primary e-commerce image—the complete, beautifully styled hamper ready to gift.
Requirements:
- Clean, professional presentation
- All products visible (or artfully arranged)
- Proper lighting with no dark spots
- Clean background that doesn’t distract
- Highest resolution and quality
This image appears as your main product photo, social media features, and catalogue covers.
2. The Contents Shot (Deconstructed View)
Lay out all hamper contents in an attractive flat-lay or arranged display.
Purpose:
- Shows customers exactly what’s included
- Helps justify the hamper price
- Provides detailed view of individual items
- Excellent for infographics listing contents
Styling tips:
- Arrange products in logical groupings
- Maintain brand colour consistency
- Include any packaging and presentation materials
- Show quantities (if multiple items of same type)
3. Detail Shots
Close-ups of premium or hero products within the hamper:
- The $80 bottle of Margaret River wine
- Artisan cheese selection
- Handmade chocolates
- Premium skincare products
These details communicate quality and help customers understand why the hamper commands its price point.
4. Lifestyle/Context Shots
Images showing the hamper in use or gifting scenarios:
- Hands presenting or opening the hamper
- Hamper in a lifestyle setting (kitchen, living room)
- “Unboxing” sequence
- Product in use (wine being poured, chocolate being eaten)
These images work especially well on social media and for emotional marketing.
5. Process/Preparation Shots
Behind-the-scenes style images:
- Hampers being assembled
- Hand-written gift cards
- Ribbon tying
- Quality checking
These humanise your brand and work well for social media stories and “About Us” content.
Pre-Shoot Planning
Success in hamper photography starts before you pick up the camera.
Inventory and Organisation
Before your shoot:
- List all products in each hamper
- Check expiry dates on food items
- Clean all packaging (remove fingerprints, dust)
- Remove price stickers from products
- Iron any fabric elements
- Check hamper basket/box condition
Shot List Creation
For each hamper, document:
| Shot Type | Platform | Aspect Ratio | Notes |
|---|---|---|---|
| Hero (square) | Instagram, e-commerce | 1:1 | Primary product image |
| Hero (landscape) | Website header, Facebook | 16:9 | Full hamper in context |
| Hero (portrait) | Pinterest, Stories | 4:5 or 9:16 | Vertical for mobile |
| Contents | E-commerce gallery | 1:1 | All products laid out |
| Detail (x3) | Product descriptions | 1:1 | Premium item close-ups |
| Lifestyle | Social, advertising | Various | Aspirational scenes |
Styling Props Preparation
Gather props that complement your hampers:
Neutral/Year-Round:
- Natural linen or muslin fabric
- Wooden boards and surfaces
- Simple greenery (eucalyptus, olive branches)
- Kraft paper and string
- Ceramic or wooden bowls
Seasonal (Christmas):
- Pine cones and pine branches
- Dried oranges and cinnamon
- Subtle ribbon in festive colours
- Candles (unlit for safety)
- Simple fairy lights (sparingly)
Luxury/Premium:
- Marble surfaces
- Dark slate or stone
- Velvet fabric
- Metallic accents (gold, copper)
- Fresh flowers
Lighting for Gift Hampers
Proper lighting is crucial for multi-product compositions.
Natural Light Setup
The most accessible option for Perth businesses:
Ideal conditions:
- Large window with indirect light
- Overcast days provide soft, even illumination
- Early morning or late afternoon for golden tones
- Use white foam boards as reflectors for fill light
Challenges:
- Inconsistent throughout the day
- Weather dependent
- May not provide enough light for deep hamper interiors
Studio Lighting Setup
For consistent, professional results:
Basic two-light setup:
- Key light: Large softbox (90cm+) positioned 45° to the hamper
- Fill: Reflector or second, lower-powered softbox opposite
- Optional rim: Strip box behind for edge definition
Key principles:
- Soft, diffused light prevents harsh shadows in hamper depths
- Light from above and slightly in front simulates natural window light
- Use flags or cards to control reflections on glass and shiny surfaces
Managing Difficult Products
Different materials require different approaches:
Glass bottles and jars:
- Avoid direct reflections (use diffusion panels)
- Can add “product gradient” lighting for appeal
- Position to avoid photographer/room reflections
Metallic packaging:
- Control reflections with surrounding surfaces
- Black cards create contrast lines
- White cards create soft gradients
Matte packaging:
- Generally easiest to photograph
- May need extra contrast to show texture
Food items:
- Photograph first while fresh
- Use food styling techniques
- Consider food-safe sprays for moisture look
Composition Techniques
The Complete Hamper Shot
Build from the base:
- Position hamper vessel at desired angle
- Place largest items first
- Layer smaller items strategically
- Fill gaps with tissue, straw, or fabric
- Ensure all labels face camera (where possible)
- Tuck ribbon and handles attractively
Common angles:
- Straight-on: Classic product shot, shows front of hamper
- 45° elevated: Shows depth and contents
- Overhead: Works for open hampers and flat-lays
The Flat Lay Contents Shot
Grid layout:
- Arrange products in organised rows/columns
- Equal spacing between items
- Perfect for listing contents
Organic layout:
- More natural, scattered arrangement
- Group by product type or colour
- Allow items to overlap slightly
- More visually interesting for social media
Creating Depth
Gift hampers are three-dimensional—your photos should show this:
- Shoot at angles that reveal depth (not dead-on)
- Use content layering (items at different heights)
- Include foreground and background elements
- Aperture choice affects depth (f/4-5.6 for product, wider for lifestyle)
Seasonal Photography Strategy
Christmas Hamper Photography
Christmas is peak season for gift hampers. Plan your photography strategy:
Timeline:
- September: Schedule shoot dates
- Early October: Complete photography
- Mid October: Edit and prepare images
- November 1: Launch holiday marketing
Create two versions:
- Holiday version: Festive props, seasonal styling
- Evergreen version: Neutral styling for year-round use
This approach maximises your photography investment.
Holiday styling (subtle is better):
- Natural elements: pine, cinnamon, dried fruit
- Warm lighting tones
- Red/gold/green accents (not overwhelming)
- Gift tags and ribbon
What to avoid:
- Dated baubles and decorations
- Text that mentions specific year
- Snow themes (irrelevant for Perth summer Christmas)
- Overly literal Christmas imagery
Other Seasonal Opportunities
Valentine’s Day:
- Pink and red tones
- Heart shapes, romance themes
- Chocolate and wine focus
Mother’s Day:
- Florals (especially natives like banksia)
- Pastel colours
- Spa and wellness items
Corporate/End of Year:
- Professional, elegant styling
- Neutral colour palette
- Emphasis on quality and premium positioning
Post-Processing Tips
Consistent Editing
Create a consistent look across your hamper range:
- Use the same colour temperature
- Match exposure and contrast levels
- Apply consistent sharpening
- Maintain accurate colour representation
Product-Specific Retouching
Standard retouching:
- Remove dust and fingerprints
- Clean up fabric wrinkles
- Straighten labels if needed
- Ensure text is readable
Advanced (if needed):
- Correct reflections in glass
- Enhance product colours (accurately)
- Combine multiple exposures for perfect lighting
- Replace damaged packaging digitally
Export for Multiple Platforms
E-commerce:
- White or neutral background
- Consistent sizing (2000x2000px minimum)
- Proper compression (under 500KB)
- WebP format for web
Social media:
- Platform-specific sizes
- More creative compositions allowed
- Consider text overlay space
- Higher contrast for phone viewing
Print (catalogues, brochures):
- CMYK colour profile
- 300dpi minimum
- TIFF or high-quality JPEG
DIY vs Professional Photography
When DIY Works
Photography your own hampers can work if:
- You have good natural light and basic equipment
- Your hampers are relatively simple compositions
- You’re comfortable with basic photo editing
- Volume is low enough to invest time per hamper
Basic DIY equipment:
- Smartphone with decent camera (iPhone 12+ or equivalent)
- Tripod or phone holder
- White foam boards for reflection
- Clean backdrop (white card, fabric, or wood)
When to Hire a Professional
Consider professional product photography when:
- Products are high-value ($200+ hampers)
- You need images for commercial advertising
- Volume is high (10+ hamper varieties)
- Your products include challenging materials (glass, reflective packaging)
- Brand positioning requires premium presentation
- You’re preparing for peak season with limited time
Integrating Photography Across Marketing
E-commerce Product Pages
Structure your hamper product page:
- Hero image: Complete, beautifully styled hamper
- Contents view: All products laid out
- Detail shots: 2-3 close-ups of premium items
- Lifestyle: In-context or gifting scenario
- Size reference: Scale indication (hands or common objects)
Social Media Strategy
Different platforms, different needs:
| Platform | Image Type | Notes |
|---|---|---|
| Instagram Feed | Hero shots, lifestyle | Square or 4:5 ratio |
| Instagram Stories | Behind-scenes, process | 9:16 vertical |
| Hero, contents, lifestyle | Mix of ratios | |
| All types | Tall 2:3 or 1:2 ratio | |
| TikTok | Video of hampers, unboxing | Vertical video |
Print Collateral
For catalogues, flyers, and gift tags:
- High-resolution files (print quality)
- CMYK colour profile
- Bleed requirements for printing
- Consider QR codes linking to full collection online
Photography Checklist: Gift Hamper Shoot
Use this checklist for your next hamper photography session:
Pre-Shoot
- Products cleaned and labels forward
- Backup products available (if needed)
- Props gathered and ready
- Shot list prepared
- Lighting setup complete
- Camera settings verified
- Backdrop clean and wrinkle-free
During Shoot (Per Hamper)
- Hero shot (complete hamper)
- Contents/flat-lay shot
- 2-3 detail close-ups
- Lifestyle/context shot
- Check images at full zoom for focus
- Verify all products visible
Post-Shoot
- Backup all raw files immediately
- Basic edits and colour correction
- Retouching as needed
- Export for all platforms
- Organise and label files consistently
- Deliver final images to marketing team
Frequently Asked Questions
Need professional gift hamper photography for your Perth business? Our product photography team specialises in capturing multi-product compositions that showcase quality and drive sales. Get in touch to discuss your hamper photography needs before the holiday rush.