Cottesloe is arguably Perth’s most iconic postcards destination. For hospitality venues along Marine Parade and the surrounding streets, this brings a massive natural advantage: foot traffic and “destination” status.
However, relying solely on the view is a dangerous game. Competition is fierce, rents are high, and the “tourist trap” stigma is a real threat. This guide explores how to build a digital presence that appeals to both the international visitor and the discerning Peppermint Grove local.
The “Golden Hour” Digital Rush
Digital behavior in Cottesloe is tied to the sun.
- 4:00 PM - 6:00 PM: Search volume explodes for “drinks near me”, “sunset view”, “cocktail bar”.
- The Strategy:
- Google Posts: Post a photo of today’s sunset or cocktail setup at 3:00 PM.
- Ad Scheduling: Run Google Ads specifically during this window targeting people within a 5km radius.
Marketing to the Two Tribes
1. The International/Interstate Tourist
They are here for the “Aussie Beach Experience”.
- Keywords: “Best fish and chips”, “Australian seafood”, “ocean view restaurant”.
- Content: Highlight WA produce (lobster, snapper). Use photos that show the beach clearly in the background.
- Platform: TripAdvisor is huge for this demographic. Maintain a pristine profile.
2. The Golden Triangle Local
Residents of Cottesloe, Peppermint Grove, and Mosman Park.
- Keywords: “Local wine bar”, “premium breakfast”, “dog friendly cafe”.
- Content: Focus on barista consistency, single-origin beans, and dog-friendliness (huge in Cottesloe).
- Vibe: They want “relaxed luxury”. Not too flashy, just excellent quality.
The Winter Pivot: Selling the Storm
Cottesloe can be a ghost town in July if you don’t market correctly.
- The Hook: “Storm Watching”. There is something romantic about red wine and crashing waves protected by glass.
- Imagery: Switch your website hero image from bright blue summer skies to moody, cozy interiors with the ocean in the background.
- Menu: Highlight warm, slow-cooked dishes instantly on your homepage.
Photography: Capturing the “Cott” Lifestyle
Your photography must sell the lifestyle, not just the food.
- The Light: Cottesloe light is bright and harsh. Professional photography is needed to balance the bright exterior with the darker interior.
- The Colors: Use the natural palette—turquoise, pine green, sand, and white.
- Composition: Always try to include a glimpse of the ocean or pines in the frame to anchor the location.
Local SEO & Citations
Don’t just rely on “Cottesloe”. You are the local for:
- Peppermint Grove: High-net-worth demographic.
- Mosman Park: Young professionals and families.
- Swanbourne: Army barracks heritage and families.
Ensure your location pages or keywords mention these suburbs. E.g., “The favourite Sunday breakfast for Mosman Park locals.”
Events & Functions
Cottesloe is a prime location for weddings and engagement parties.
- SEO: “Beachside wedding venue Perth” is a high-value keyword.
- Content: Create a dedicated “Functions” page with a downloadable kit. Show photos of the venue set up for events, not just restaurant dining.
Summary
Winning in Cottesloe means being more than just a view. It means delivering a premium digital experience that matches the world-class location, whether it’s a 30-degree summer day or a stormy winter evening.
Is your venue doing justice to the view? Contact Amplify Creative Lab for a marketing strategy that captures the coast.