1. The 12pm - 2pm Sprint
In Perth CBD, the majority of daily revenue is made in two short windows: the morning coffee run and the 12pm lunch rush.
Office workers in Perth CBD spend an average of $15-$20 on lunch, often daily. To capture this recurring revenue, your digital experience must be seamless. Pre-ordering apps or a reliable, fast mobile website that allows “Order Ahead” can revolutionize your throughput during peak hours.
2. Mastering Corporate Catering
While the $15 lunch is good, the $500 boardroom platter is better.
Many CBD venues fail because they treat catering as an afterthought—a hidden PDF link in the footer. Catering should be a primary navigation item. It requires an e-commerce interface where an EA can:
- Visualise the platter (high-quality photos).
- Select dietary specifics (Gluten Free, Vegan signs).
- Choose exact delivery windows.
- Receive an instant Tax Invoice for expense claims.
3. Hyper-Local Tower SEO
“Perth CBD” is too broad. You want to own your block.
Optimise for micro-locations. If you are at the bottom of St Georges Terrace, use keywords related to “Elizabeth Quay” or “The Esplanade”. If you are near the mines, target “West end lunch spots”.
Example Strategy: Create a targeted page or blog post titled “The Best Business Lunch Spots near Brookfield Place”, featuring your venue.
4. Reliability is Your Brand
For corporate clients, reliability trumps novelty. If a lunch is 10 minutes late, a meeting is ruined.
Your website should communicate reliability. Display clear “Average Review” scores, feature logos of corporate clients you serve (social proof), and have a clear, visible phone number for “Urgent Enquiries”.
Frequently Asked Questions
Power Your Business Growth
Capture the corporate market with a website that works as hard as you do.
Get in touch to streamline your catering and online ordering systems.