Claremont is the beating heart of the Western Suburbs “Golden Triangle”. It is where old money meets new fashion. The demographic is arguably the most affluent in the state, and they have very specific expectations when it comes to hospitality.
In Claremont, dining is often secondary to the primary activity: Shopping and Socialising. Understanding this dynamic is crucial for your marketing strategy.
The Retail-Hospitality Loop
Your customers are likely browsing high-end fashion before or after they visit you.
- The Shopper’s Special: Create a “Shopper’s Lunch”. Something light, quick, but premium. “Glass of Veuve and Oysters” fits the vibe better than a “Burger Deal”.
- Bag Safety: It sounds trivial, but having hooks under tables or spare chairs for expensive handbags/shopping bags is a detail noticed by this demographic.
The “Ladies Lunch” SEO
The “long lunch” is alive and well in Claremont.
- Keywords: “Best salads Claremont”, “Champagne lunch Perth”, “Bottomless brunch western suburbs” (but keep it classy).
- Content: Imagery of groups of women laughing with wine glasses is the most powerful social proof you can have.
School Hours Marketing
Claremont is surrounded by prestigious schools (PLC, Christchurch, Scotch, MLC).
- The “Drop Off”: 8:30 AM - 9:30 AM is peak coffee time for parents. Speed and recognition (“The usual, Sarah?”) are vital.
- The “Pick Up”: 3:00 PM - 4:00 PM is snack time. Healthy, premium snacks for students (and parents) drive revenue in this dead zone.
Nightlife: The “Quarter” Effect
The Claremont Quarter has created a dining precinct that stays alive after the shops shut.
- The Hotel: The Claremont Hotel is the anchor. If you are a smaller venue nearby, position yourself as the “intimate alternative” or the “next stop”.
- Valet Parking: If you can offer this (even via a partner), you win instant loyalty.
Branding: Polished Perfection
“scruffy” doesn’t work here.
- Fonts & Colours: Think Vogue, not Vice. Serif fonts, gold accents, monochrome palettes.
- Language: Use words like “Tailored”, “Bespoke”, “Classic”, “Refined”.
Digital Marketing Tactics
- Instagram: This is your #1 channel. The Claremont crowd lives on Instagram. High aesthetic standards are mandatory.
- Email Marketing: Capture data. This demographic responds well to “Exclusive Invites” to menu tastings or wine dinners.
Summary
Claremont is a village of high expectations. Consistency, aesthetics, and service are the three pillars of success. If you can make your customers feel special, valid, and comfortable, price becomes irrelevant.
Does your brand fit the Golden Triangle? Contact Amplify Creative Lab for premium hospitality branding.