For Perth wedding venues, function centres, and real estate developers, selling a physical space is the core business. But relying solely on static photos requires customers to use their imagination to stitch the room together.
360° virtual tours bridge that gap. They provide an immersive, interactive experience that lets users walk through your doors from anywhere in the world.
Why Perth Venues Are Adopting 360 Tech
1. The Destination Wedding Market
Perth and the South West (Margaret River) are huge wedding destinations. Couples from the UK, Singapore, or just Sydney often can’t fly over for an initial viewing. A high-def virtual tour lets them check sightlines, floor space, and flow, giving them the confidence to put down a deposit sight-unseen.
2. Corporate Function Planners are Busy
Event managers don’t have time to physically visit five different venues in the CBD just to check if the ceiling is high enough for a projector. A virtual tour answers their logistical questions instantly.
3. Trust and Transparency
Static photos can be deceptive (wide-angle lenses making rooms look huge). A walk-through tour builds trust because “what you see is what you Get”. There are no hidden corners.
Matterport vs. Custom Tours
Matterport
- The Standard: Famous for the “Dollhouse View” (3D floor plan).
- Pros: Smooth navigation, accurate measurements (great for architects/planners).
- Cons: Monthly hosting fees, sometimes lower image resolution.
Custom 360 Photography (3DVista / Kuula)
- The Quality Choice: High-resolution DSLR photography stitched into a tour.
- Pros: Better dynamic range (views out windows look clear, not blown out), fully branded interface, no recurring fees (usually).
- Cons: No “Dollhouse” 3D mesh effect.
At Amplify, we offer both solutions depending on your needs. For real estate, we lean towards Matterport. For luxury hospitality, we prefer high-res Custom Tours.
How to Prepare Your Venue for a 360 Shoot
Unlike a static photo shoot where we can move a messy pile of chairs out of frame, the 360 camera sees everything.
- Hide the Cords: Tidy up POS terminals, hiding cables behind counters.
- Set the Tables: Fully set tables for a wedding/dinner service (glassware, cutlery, napkins).
- Lighting: Turn on all accent lights. Check for blown bulbs.
- Open Doors: Keep internal doors open to show flow; close bathrooms/store rooms.
Case Study: “The Virtual Inspection”
We implemented a 360 tour for a riverside venue in South Perth.
- Before: Sales team spent 15 hours/week on initial viewings, with a 20% conversion rate.
- After: Website visitors viewed the tour. Physical viewings dropped to 8 hours/week, but conversion rose to 65%.
- Result: Less time wasted, more qualified leads.
Start Selling Your Space 24/7
Ready to upgrade your venue marketing? Contact us to discuss a 360° virtual tour package for your Perth business.
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